During the year 2020, I worked as a freelancer for the emergent online casino Youbetcha! As the only designer in a brand new online casino, I worked on the creation and development of the brand identity, the design of the UI and the creation of online content and advertising.
Youbetcha! is set to be FIAT and Cryptocurrency casino, with a fresh character and appealing to a young audience. The hand-drawn style wordmark instils a joyful and playful vibe with slanted shapes that gives a sense of movement and action.
Youbetcha logo primary colour
Youbetcha logo secondary colour
An important part of my job was designing the UI of the online casino, together with coding the front-end mockups to send to the developers to integrate into the platform.
Some innovations Youbetcha! brings into the online casino was a multi-screen/multi-slot system in which you could be playing up to 4 different screens/slots in the same browser tab on laptops and desktops(2 in the case of tablets); and the gamification of the casino experience, where the player could be winning XP points, badges and loyalty points, and could participate in continuous tournaments and promotions.
I’ve set a navigation experience that you can test and go through all the different screens of the online casino here. You can log in straight away by writing anything on the fields asked or go through the signup process (also can write anything with no need for it to be real information as nothing will be checked or stored). Notice that this is just a mockup to show the UI design of the online casino, so some functionalities might not work and there might be some dead ends (these are just the screens I sent the developers for them to create the real thing).
In addition to all the graphic elements, I created the assets to promote the casino such as external landing pages, banners and social media ads and organic assets, some of them in the reel below.
